TROUBLED retailer Croydon Village Outlet seems to have been rebranded in recent days.
The sign above the store's entrance on North End has been replaced with one reading 'New Fashion Outlet - Dress For Less'.
At its opening in September 2013, the store's flamboyant owner Marco Cash claimed it would be the "Harrods of the south east".
Mr Cash had earlier said he wanted the store, which was the site of the historic Allders department store, to stand out.
"We don't want to be Selfridges. What we want to do is go the full hog to make this special," he added.
In September, the Advertiser reported how the store's future was unclear as it was still in administration and the company in charge, Metro Outlet Croydon had eight unpaid county court judgements totaling more than £35,000 against it.
